Business Model Canvas Jump to navigation Business Model Canvas Jump to navigation Jump to search Business Model Canvas: nine business model building blocks, Osterwalder, Pigneur & al. 2010 Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models . [1] [2] It is a visual chart with elements describing a firm's or product's value proposition , infrastructure, customers, and finances. [3] It assists firms in aligning their activities by illustrating potential trade-offs. The Business Model Canvas was initially proposed by Alexander Osterwalder [4] based on his earlier work on Business Model Ontology. [5] Since the release of Osterwalder's work in 2008, new canvases for specific niches have appeared. Business Model Canvas Jump to navigation Jump to search Bu...